Local Brand in the Middle stretcher Shoes Import Invasion

Carries its own local brands and manejemen, AB Shoes, brand shoes small and medium businesses, still standing tall to face the onslaught of imported footwear products circulating in North Sumatra.
Muliadi, AB Shoes shoe business owners, accompanied by Ben Sugito, coordinator of Telkom CDSA field region, as discussed in Medan Tribune Office, Jalan Wahid Hasyim No. 37 Medan, Tuesday (10/04/2012), said the marketing of shoes made door to door . "Although sales are still from door to door, but the shoes I had come to Police Headquarters, every day I could have ordered items 20 pairs of shoes," said Muliadi, showing the content of SMS messages sent to a cell of a general.
Made from high quality cowhide, AB Shoes that come from a small town in Jalan Padang Sidempuan Binjai Pelita I Gg No 5 still has its own fans that can produce 780 pairs of shoes each month.
Starting from 1999. Having had enough experience as a shoe salesman, shoe-making Mulyadi try their luck with a brand AB Shoes.
This brand name was taken from the name of his son Ari Bowo. However, he said, the name has its own fortunes so that it maintains its brand on every pair of shoes it makes. "Every day I get 30 SME production of pairs of shoes, with records every day of the week to stop operations so employees can enjoy a day off," said Mulyadi. He claimed now has 15 employees.
He sometimes until confused orders. Until now consumers Telkom trained partners of the partnership program (PK) is a lot come from the police.
However, SMEs still need to be developed to align with major companies that have been issued with footwear brands.
Dream is not as easy as turning the palm of the hand. "The dream of this business to large corporations, hell, no, but there must be support from many parties, including the government," he said.
Telkom was lucky in 2008 to help with loan funds from the Partnership Program and Community Development are set aside from profits to help the state capital of SMEs. Originally Muliadi megaku gained the confidence of a shoe repair officer at Telkom, "He wants his shoes back in new condition," said Muliadi.
Unmitigated, the shoes should be repaired up to 15 pairs. Until finally Muliadi got an offer to get capital from the official.
He said that the officers were then ordered 400 pairs of shoes with a two-month time limit. However, Muliadi prepare the order in just 1.5 months. "He was satisfied with the products made in my shoes," he said.