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Selasa, 17 April 2012

Encourage Personal Experience Yani Create Modern Baby Sling

The mother of three children, Yani Andriani, had trouble in taking care of her three children, where one of her children as young as toddlers are still need of exclusive breastfeeding. With sling products on the market for this, Yani was less flexible to move. "The idea of ​​a personal experience of fitting (a) the third son hassles with the children. Somewhat bothered committee of three children. Simultaneously inspired by how exclusive breastfeeding are met," said Yani to Kompas.com, in Jakarta, some time ago.

Together with some friends, Yani was modifying some of the sling. Of the carrier-carrier came the idea to create an elastic sling can keep baby's body shape. Not only that, he was made an ergonomic sling. Thus, this carrier can have eight positions. "No pegel, comfortable, can remain active outside (the house)," he said about this modern sling. This is because the sling is made of stretchy cotton and spandex that is suitable for premature babies to toddlers.

In making this sling, he was helped by his knowledge while attending the University of Bandung Raya majoring in textile chemistry. "So take the selection of materials of science in college," he who started the business from 2009.

To obtain any materials he had no trouble. Because it already had a connection that his college friends. He mentioned, there are friends who worked in a textile mill that he had no difficulty with the material. As an initial production of capital, he issued a USD 12 million from the last work in the previous work.

The results of the first production 15-sling. Now can be up to 150 pieces. This is the number of online orders. This online order was not half-hearted that can be up to Papua. "BEP (directly on) the first month," said Yani turnover immediately after one month of production.

Wares that she values ​​of Rp 155 000 per piece. These products are not only marketed online, there are deposited into a baby shop and marketing themselves to their peers. In fact, he says, has begun to have an agent who intends to make the reseller (resale) online. The result has now spread its products in stores in Jakarta, Malang, Yogyakarta, and Palangkaraya. But, he said, the distributor for the eastern region of Indonesia does not exist.

Because of its nature it is still a cottage industry production capacity was still 350 pieces per month. That the number of orders for both offline and online. But mostly to be sold in stores (offline). "So much for a month. Not so much," said Yani.

He was optimistic that the award-winning business in the event Self Young Entrepreneur 2011 for graduate alumni groups and this will continue to grow. In fact, he expects to produce about 1,000 pieces of arms for this year. Not merely for profit only.

But Yani also want to socialize the program to exclusive breastfeeding for the infant. Because with this product, he said, the mother can provide breast milk for up to 2 years. "What about the comfort and security of exclusively breastfed infants with the program (this can be given to the carrier)," he said. "We are not here does not take a huge profit. Because it depends on the price of cotton prices. We use local cotton," he concluded that employees now have as many as eight people.

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