With Sandals 'Magelangan' Reach Hundreds of Millions

Who would have thought 'only' to sell sandals, Sadiqin life changed drastically. Sandal slippers that he sold was not normal, but typical Magelang unique sandals, or slippers is often referred to Magelangan. So called because of Kampung Tulung, Magelang, Central is able to apply the words or babble-babble typical of people like Leda-Lede Magelang, Pecas Ndahe, Plonga-plongo, Plinthat-plinthut, and so forth on a pair of sandals.

Taking courses at the Department of Law, University of Muhammadiyah Magelang (UMM), he admitted his creative idea originated in 1999 when his son got a birthday gift in the form of a pair of sandals with a model of unique and funny. Then he and his wife try to draft a similar sandal with a little creativity but still typical of Magelang.

Who would have thought, sandals demand a lot of people around him. He was later dared to produce and sell. "At first my wife and make the car seat / motor, but it turns out the prospect of selling sandals better than the seats, we decided to switch business these sandals," he said.

Unlike the slippers on the market, the 47 year's sandal is quite exclusive, as a picture or writing on the sandal designed Sadiqin directly by using the hand, not computers. Selection of materials to the finishing process is still manual. Not only that, a variety of models, colors are bright, and the price is fairly cheap slippers, sandals made in great demand.

"If you get the idea, I immediately make a pattern on the material, then I cut into pieces (cutting) with a special knife, I purposely did not use computers to design because it is easy to imitate," he says.

In addition, he said, slippers, sandals advantages also lie in a lightweight material made of sponge fire. Then in the application design, namely by cutting or a puzzle rather than a screen printing technique. Thus, images or writings are not easily lost if it hit the water or dirt. "In addition, buyers can also order a design if they wish, can be images, text, or abstract, and one day become.

Not only that, the buyer also can order even for a pair, even the left or right, it costs an average of Rp 25,000 per pair, if the half-tide half the price ya pay it, "he said with a smile.

Father of three sons was admitted, she initially did not produce a lot of sandals. Promotion was only by word of mouth. "To get into the exhibition center in Magelang SMEs was quite difficult, for reasons which we peg the price of Rp 25,000 per pair is still considered overpriced," he said.

However, he and his wife, Tika Sari, not broke. He continues to innovate its business until it was a success until now. Every month he was able to produce an average of up to 8000's pair of sandals. If the price per pair average of Rp 25,000, then a month he earned a turnover of approximately USD 200 million.

From the results of his hard work, the economy is now among the better families. She can pay for school her three children, and even buy a car. At present, he could hire eight employees, all of whom are teenagers dropping out of school. "We are deliberately taking people out of school children, so they do not become unemployed, but also can work mengasilkan money to help their parents," he said.

Even in the future, he added, he plans to hire home mothers, or anyone who wants to work. You do this by assembling semi-finished slippers Sodiqin previously created and then submitted to Sodiqin to be finished. "Each pair of sandals will be appreciated," he said.

Currently he Magelangan his sandals are not only known in Manila and surrounding areas but has also penetrated into the market the island of Bali, Borneo to Sulawesi.