Translucent franchise Indonesia Malaysia and the Philippines

Franchises from Indonesia, PT Baba Rafi Indonesia, the Philippines managed to penetrate markets and Malaysia. It was marked by a cooperative agreement with the Master Franchise of the two countries. Master Franchise is a right granted to the franchisee from the franchisor to open and manage a business franchise in a particular region.

Franchisees can also sell the franchise continued to another franchisee in the territory. "Pure them (Master Franchise) to open and invest in Malaysia and the Philippines," said President Director of PT Baba Rafi Indonesia, Hendy Setiono to Kompas.com, Sunday (04/03/2012).

Franchise cooperation with the two countries was marked by the signing of an agreement with two Master Franchise, in Jakarta, some time ago. Hendy said, the MF will be training for two weeks from early March. After that, Baba Rafi will provide guidance for three months in the two states.

Such assistance, he explained, in the form of preparation to recruit employees, employee training, and preparation until the opening of outlets. The opening starts with 6 outlets outlets both in Malaysia and the Philippines. But for the sale of franchise rights from MF to other franchisees are not necessarily the same in both countries. In Malaysia have to wait a year to open further outlets. "Yes, after the new year may be in the sub-franchise," said Hendy.

Products to be marketed in the two states are 15 kinds of products Baba Rafi, including its flagship product the kebab. This product will follow the standards established in Indonesia. If you later want to change in accordance with local tastes there must be approval from Baba Rafi. Hendy also said the cooperation initiative is coming from each of the MF. According to him, pretty hard to market their products abroad. But it was not impossible to perform in line with the achievement of this cooperation. "It's hard, especially to get the trust as a brand from Indonesia," he added.