They Work Hard (No Corruption)

In the midst of a disgusting feast of corruption in this country, there are many young people are creative and productive entrepreneurship. They are innovative, independent, and support other people with a variety of businesses.

Bachelor of cassava. That's the nickname for Firmansyah Budi Prasetyo (30) after he cassava business. The man from Yogyakarta since 2006 to make a crunchy fried cassava sticks and fluffier shape as Krezz Tela. The word "tela" taken from the cassava, or "Telo" alias cassava.

Firmansyah in hand, in the form of cassava flour can also be turned into cakes and brownies. Lodging in Yogyakarta, both products are branded Clark Cake Tela. While outside Yogyakarta, known as Kassafa brownies.

"We use 100 percent cassava flour without the addition of," said Firmansyah, who proudly calls himself a master of cassava.

"Degree" bachelor tela which he shortened to ST and MSI of the master of cassava in the cards even included graduates of the Faculty of Law University of Gadjah Mada University, Yogyakarta, this. "From ten days of college friends hanging out, eight people become civil servants, a lawyer, and I am selling cassava," said Firmansyah.

The bestselling Sally

We look at the persistence of other young people, namely Donny Pramono (29), born in Turkey, Southeast Sulawesi, a school in Surabaya, East Java. He opened a business in the mall Sour Sally Senayan City, Jakarta.

First opened in mid 2008, until many months later, long lines of buyers are always color the first store it.

Stores that do not include the name of the product is to invite questions. Once inside the stall, then visitors will find products that are sold, the frozen yogurt with various toppings. At first, many thought the Sour Sally is a franchise from overseas.

Donny, who holds a master's degree in marketing from the University of La Verne, California, United States, have its own ideas about the business of lifestyle inspired eating yogurt in the U.S.. For him, imaging plays a very important brand to create a similar lifestyle in Indonesia.

"I want to, when it comes to yogurt, people immediately thought of Sour Sally. To me, anyone can make yoghurt. So, I have a strong business in branding, "said Donny.

To realize his dream, Donny prepared a draft trade with the services of a brand design consultancy in Singapore. This consultation birth name of Sour Sally.

"Sally is a sweet little girl, and then combined with sour, which means sour. The name is in accordance with the product sold, ie yoghurt. So, Sour Sally is not just products, but also the brand and character, "said Donny.

Innovation, like marketing experts say, Rhenald Kasali, the key to an entrepreneur. "The Innovations may be products, services, as well as how to market. Innovation is what made the difference with those who are called merchants, "said Rhenald.

All around us, one of which product innovation can be seen in culinary products. Many are choosing culinary field by taking the spirit of Indonesian-ness. Just look at the people that combines chocolate with various flavors of herbs and traditional foods. There is also a change cassava or sweet potatoes to brownies, noodles, muffins, or pie.

Selling on the bus

Innovation is also one of the key to success Fiki Satari (36), owner of the clothing business in London by the name of Airplane Systm. Clothing is the name for a business that produces its own, complete with a label of its products. Airplane Systm, since its founding in 1998, had a variety of fashion products, such as shirts, jackets, sweaters, jeans, shoes, handbags, belts, and wallets.

Along with the growth of the owner of clothing, distro, factory outlets and malls selling international branded products, competition tighter inevitable. Fiki also innovate, one of them in product design. He applied what applies in the fashion world. Since 2007 the trend was made based on the season.

Graduates of the Faculty of Economics, University of Padjadjaran divides each year into three seasons and make a different theme for each season. These themes are applied to the colors and images of products, especially on jerseys.

Diverse sources of ideas. For the latest season of this year, the idea came from Airplane Systm is reaching the age of 14 years. Based on these figures and the target market for teenagers, a new theme is named Fourteen for Teenage. One T-shirt collection on this theme will display the work of 14 artists, among them Tere and Tisna Sanjaya.

Fiki also been made the theme of the 2009 Smoke Dancing whose inspiration comes from the smoke of mosquito coils. "When dreaming, I see the form of a mosquito coil smoke. It turned out great when viewed carefully because of possible changes, "said Fiki.

Of this form of smoke, creates a variety of abstract images are printed on the shirt. Not only that, every image interpreted as a personification of the human character. For example, a soft type of smoke flow (laminar) is suitable for those who are characterized by calm, while the swirling smoke (swirl) can be used for those with an aggressive type. With this option, each buyer can choose the shirt in accordance with his character.

Fiki also make the way of creative marketing. Since 2006, he made a store run by using a bus called the Airbus One. The interior of the bus overhauled, fitted with shelves to display products Airplane Systm. Bus is obtained in cooperation with a friend who worked at the company otobus.

"Ideas and extensive network of entrepreneurship is the key. Costs as well. But for the cost, the source can come from anywhere, as I do to make Airbus One, "said Fiki.

Innovative, intelligent, diligent, hard work and business opportunities: that is what these young people. Not corrupt the people.