Local franchise Intense Overseas Expansion

Local franchise companies abroad quite expansionary. Franchising Association of Indonesia noted, until recently, at least 20 local brands have opened outlets outside. It was started by California Fried Chicken in 1996 to open 20 outlets in China. Furthermore, Es Teler 77 in Australia, as well as restaurants and coffee specialties Sunda in Malaysia and Singapore.

Next year, the company will expand into the salon Muslim Kuwait. In the same year, employers grilled chicken soft bone Hayam Wuruk followed 20 others.

Karamoy Amir, Chairman of the Steering Board of the Association of Franchise Indonesia (Wali) argues, local brands do have an attraction for foreigners. That is why, bold taste of Indonesian businessmen to foreign markets.

"So far, we just battered alien. Say from 1219 franchise companies in Indonesia, as many as 506 of them, or 60 percent, a local brand. However, the contribution of turnover reached Rp 100.8 trillion or 70 percent of turnover this year's national franchise. So, naturally the local brand gradually developed a business at home and abroad. After all, foreigners are also attracted to sell products from Indonesia, "said Amir.

More recently, the Ministry of Commerce the United States expressed interest in the franchise Indonesia. Entrepreneur Sam Uwak State intends to bring Indonesia into one brand there. According to Amir, an interest that must be responded to. The reason is, profitable. "So far no one has an expansion to it. We can export the brand, reinforce the intellectual property rights, and selling creative products. From there, right, enter the foreign exchange," said Amir to Cash, Friday (16/12/2011).

Could be, says Amir, the U.S. citizen with a longing to read home cooking, or anything related to Indonesia. He said, the uniqueness of America is not prioritizing the brand, but more to the product. "I believe, the spa has the potential to expand into the U.S. economy because consumer middle-and upper. In other countries, the average turnover of a nice spa Indonesia, meaning that there is market," he said.

Just to illustrate, in Malaysia a franchise fee of about USD 500 million, while in the United States reached U.S. $ 500,000-one million dollars. From there, the franchise owner (franchisor) will receive royalties of 10 percent per month. Moreover, the franchisor and franchisees (franchisees) share turnover. "Benefits are good. Unfortunately, the local franchisee difficult to have access to the outside, must be proactive," said Amir.