Dahlan Iskan Give Up Sample by Pigeons

Minister for State Owned Enterprises (SOEs) Dahlan Iskan choose Merpati flight from Surabaya to Jakarta, Friday (06/04/2012) this morning after a visit to Tuban. "Friday at 06.00 this morning and my family up Merpati from Surabaya to Jakarta, after last night to Tuban review the state-owned cement plants," Dahlan said in a message forwarded to the Public Relations of the Ministry of SOEs Kompas.com.

Dahlan is done not because the plane did not get another. Since becoming minister, Dahlan Iskan neighborhood is encouraging employees to choose the Merpati flight as a support to the state-owned airline. Dahlan Iskan even willing to be a star-billboard billboard ad for Merpati. No wasted effort because the ads that show Dahlan Iskan using Merpati welcomed the public.

Dahlan told me, when traveling, he was fun to do a small survey of 90 to 10 passengers. Two of which were apparently admitted choose after seeing the ad Merpati Dahlan Iskan. "Two of the 10's, a young boy about 30 years, newly admitted twice because of rising interest Pigeons and this ad featuring a photo of me," said Dahlan.

Dahlan said of the 10 people, four people to buy tickets online. Anyone can have a price of Rp 350,000 to Rp 450,000. One passenger counters to buy direct from Rp 650,000. Four people buy through an agent. One more deliberately to the airport the day before to buy directly at the box office by reason of want of certainty.

Not just this time Dahlan gave an example to his staff in selecting modes of transportation. Previously, Dahlan Iskan practice also went up by KRL (electric train). I wonder if he also has tried his own ship Pelni, Damri bus, or it's crowded on the busway, bus, and Metromini?