Reap profits from the steak restaurant Five Feet Price

Aka steak steaks food business at an affordable price more lively in the big cities like Jakarta and Surabaya. With a target market segment to lower middle class, owner of the business turnover of steak could reap tens of millions of dollars per month.

Type some people, especially the lower-middle economy can frown when I hear the food called steak. Understandably, the main foods made from meat that is often considered as expensive food that can drain the bag.

But lately, the notion began to disappear, along with bertebarannya restaurant, cafe or restaurant that offers steaks at affordable prices. They offer low prices because of the steak to see the market opportunities of the middle and lower economic groups.

One steak providers targeting middle and lower economic groups are Jaya Star Steak in Surabaya. They claim to be the pioneer of the first five feet grade steaks in the city's hero.

Dendy Eko Yulianto, Owner star Jaya claimed Steak, steak business start since last year. He is targeting the middle to lower economic market with a selling price is only Rp 12,000 to Rp 30,000 per share. Because of the broad market segment, sales efforts steak is popular in Surabaya. "Within a year, I was able to open three stores," said Dendy.

Dendy many visitors steak outlets visited youth groups. However, Dendy owned outlets frequented by adult age groups as well. Every day, every booth was able to sell 15 kilograms (kg) 15 kg of beef and chicken meat. On weekends, every dealer could sell twice or 30 kg 35 kg of beef and chicken meat. "Sales reached 100 portion of the weekend," said Dendy.

Of the three outlets, the outlets of the first sustain Dendy remains a pavement cafe steak. The other two stores that have mini restio concept located in the mall.

Attempt at starting a steak, Dendy has only 4 employees. Dendy who now has 12 employees are able to reap a turnover of up to Rp 150 million from the three stores it.

Dendy said, the steak business opportunity is quite bright because it has a profit margin can be up to 40 per cent of turnover. "We make a lot of follow-up sidewalk stalls steak in Surabaya," said Dendy.

Other players in the steak business that targets the middle to lower economic groups are Friendsteak in Sunter, North Jakarta. Friendsteak established in 2009 and brought the concept of mini restaurant.

Wirawan Wahyudi, Friendsteak Operations Manager, said that their steak prices ranging from Rp 15,000 to Rp 35,000 per portion per serving. Although cheap, they refused to say if they are raw materials as cheap raw materials. "All of our raw materials process itself, including the sauce and other spices," said Wirawan.

Within a day, visitors Friendsteak range from 25 to 40 visitors visitors. With a count of the visit, Friendsteak recorded an average turnover of Rp 26 million per month.

Wirawan said, the potential for a steak shop has a huge opportunity in Indonesia. He proved with his company plans to expand Wirawan prove it by opening stores early next year Friendsteak in Kemayoran, Central Jakarta. "Interest in the steak a lot, so no wonder many are interested," said Wirawan.