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Selasa, 17 April 2012

Fortunately hunting Fried Chicken of Yogyakarta

Processed chicken food business never subsided. Present with a variety of menu items, processed food chicken consumers still hunted. No wonder, when this food entrepreneurs continue to emerge.

Not only in shopping centers, stores that offer a menu of chicken are also popping up on the fringes of the street or housing complex. This effort picked up steam with the emergence of players who offer a franchise or partnership.

Bids latest partnership comes from the Main Pillar PT Melia (Melia Group). Previously, Melia Group has been recognized as a laundry business franchise. As a newcomer to the business of culinary chicken, Melia Group offers partnership fried chicken outlets and grilled chicken Student Park (Tamsis) belongs to Billy Agus Wahyono. "The offer of this partnership is the result of our cooperation with Mr. Billy as the owner of fried chicken and grilled chicken Tamsis," said Fen Saparita, owner of Melia Group.

Fen hope, collaboration Tamsis Chicken and Melia Group is experienced in their respective fields to advance the concept of the restaurant is the chicken outlets. In cooperation, the Melia Group acts as a franchise manager.

Recently opened its own franchise bid in January. And now there are five potential partners who are serious about working together. "Among them was in Jakarta, Solo, and Bali," said Fen.

He target, the number of partners this year as many as 12 to 15 partners. To prospective partners who are interested, Melia Group set up two investment packages. Ie, Rp 365 million package of restaurant and mini restaurant worth Rp 245 million. Value investing is applicable to the cooperative for five years.

In addition, partners will also receive a complete equipment and raw materials early. "What distinguishes the two is the packet size and number of outlets supplied raw materials, but the concept and the same menu," he said.

For the price submitted in a partner. "We invited partners to make adjustments based on location and price of each city," he explained.

Associated with turnover can also vary, depending on location and price. Example, Chicken outlets Tamsis in Yogyakarta. So far, the booth was always crowded invaded buyers because the price offered is reasonable in the range of Rp 7,500-Rp 8,000.

Within a day, Tamsis chicken outlets can sell up to 100 kilograms (kg) chicken, with a daily turnover reached Rp 10 million. He calculates, if the location allows, then the partner can earn similar incomes in other cities.

With a turnover of that and cut royalty fee of 5 percent of turnover, so partners can break even within 1.5 years. "For the mini package we take into account the turnover of the restaurant partners Rp 7.5 million per day," he said.

According to the Fen, Chicken Tamsis excess of Yogyakarta lies in the seasoning that combines sweet and salty. In addition to flavor, grilled chicken and fried chicken outlets also have soft bones. "We hope to make a new breakthrough in the midst of intense competition in the culinary chicken business," he hoped.

Bije Widjajanto, observers from Ben Warg Franchise Consulting judge, the restaurant's business prospects and grilled chicken fried chicken was pretty good. But there are many things to consider, including the brand. According to him, brand Chicken Tamsis was pretty strong.

While the estimated turnover of over Rp 5 million per day are judged reasonable for the size of the restaurant. "On the positive side it is a good brand, but it will not guarantee immediate success," added Bije.

According Bije, develop a second outlet and so tend to be more difficult if the first outlet was already successful and well known people in a long time.

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