Chicken Grill and tasted delicious steaks from Magelang

For most of Indonesia, processed foods, chicken has become a familiar menu options on the tongue. Just look, almost on every street corner there are stalls selling chicken menu.

Despite hawking dining menu berjibun chicken, chicken fans continue to grow anyway. In fact, businesses increasingly mushrooming food made from chicken, chicken franchises including different offers. One franchise offers come from Nareswari Group, owner of Chicken Grill & Steak Madukoro. Since 2008, the company is based in Magelang, Central Java, it began offering franchises grilled chicken and steak.

Now, there were five partners who join, the partners of Magelang, Yogyakarta, Semarang, and Banjarmasin. Sidhi Probho Asmoro, Nareswari Group owner says, offer an expansion of the franchise's trademark owned before, the grilled chicken Larasati Steak & Java. What distinguishes, if Ayam Bakar Larasati Steak & Java uses the concept of mini-restaurant, Madukoro simpler because the concept of tent stalls and street vendors.

For those of you who are interested in being partners, Nareswari Group cites cost of USD 70 million investment by charging a royalty fee of 2 percent. The cost includes the franchise fee of Rp 40 million for the same five-year tenure, and the remaining Rp 30 million for initial procurement of raw materials and trade equipment.

Own menu choices are quite varied. Madukoro outlets have 12 chickens and 10 menu steak menu, complete with herbs and spices that enrich the flavor of food variation. "Food prices are relatively affordable, from Rp 8,000 to Rp 20,000 per share," he explained.

A year turnover

To its partners, promising Probho turnover of Rp 2 million per day. While in a month turnover reached USD 60 million. The net profit of around 10 per cent of turnover. With a net profit of it, "Mitra was able to turnover a year," said 33-year man.

Probho admit, business competition culinary chicken and steak are very strict. Nevertheless, he believes this business will not be dimmer. "We are aiming for all circles, the upper middle or bottom," he said.

Probho claimed not to have his special target for this franchise. But, she wished to Madukoro brand is widely known, not only in Manila and surrounding areas only. "The hope of this brand is known all over Indonesia and later became an icon of national food," he said.

Anang Sukandar, Chairman of the Indonesian Franchise Association (AFI) suggests, potential partners who will join the Madukoro, learn more potential and uniqueness Madukoro, compared with other players. "I think the chicken is very common culinary business, could be a unique added value," he said.