Breaking Market Tactics

Business always requires intelligence. This sentence becomes meaningful when we consider the formula of the business deal strictly a business competition.
Car manufacturer Toyota many years ago, saw the market Kijang in Indonesia is very large. Over the years, Deer ran without a rival means. Interestingly, Toyota is not unaware of this situation. Deer quality continues to be raised, with minor changes on an ongoing basis. This is what makes Toyota Kijang difficult to compete with other manufacturers.
Success with the Kijang, Toyota's inspiring to see the other side, the market one class below the Deer are also substantial. If it worked, it would yield tremendous gains.
Then, the new product was launched called Avanza. Quality is maintained, but at competitive prices. Avanza soon dominate the market in its class. This impressive and is worth a study, not all residents to buy Avanza as a cheaper price. Many are bought because of its physical Avanza is smaller than the Kijang, economical, and seem modest. Toyota's strategy is often called a tactic to break the market to embrace a wider market; lower class, upper class and upper class over again.
Not only is Toyota's langkas run this strategy. Nissan, for example, also produces Teana to reach the upper class. Or Hyundai did not just come up with the Grand Avega, but also the Sonata and Genesis. Hyundai successfully break into the market so that the fourth-largest carmaker in the world. Outside of some of these, the market breaks this tactic often also related to efforts to achieve better performance and a name. Sometimes the producers chose to break the market up and down because he did not want to get labeled as an elite company with an expensive price of goods.
See, for example, a manufacturer Sanyo. This brand label attached to the companies that sell goods and daily necessities are relatively inexpensive, such as washing machines, water pumps and engines. He did not use the name of one parent with it, namely Panasonic.
The same formula made Seiko watch manufacturer. This brand is popular with the quality and price of middle-class standards. However, to reach a wider market, especially the lower middle class, the company produced at Lorus. Interestingly, both Seiko Lorus and respected in its class. Apparently the manufacturers of Seiko and Lorus has a high taste in the field of branding strategy.
Learning from the various formulas, the businessmen in the country should not be afraid to compete. If the quality is awake, branding, it's no problem go to the arena is very crowded with businessmen.